As far as lasting longer, just dial them in so you have a clean release and enough gap between pad and rim when the brake is not actuated. Also, any rim damage/marring will damage the pad and destroy it quicker, so make sure rims are clean and smooth. Softer pads like clear Kool Stops will not last as long as a very hard pad, but I’ve been running clears for months with little to no noticeable wear.