*THIS IS A JOKE, THE INTENTION OF WHICH WAS TO a) GOOF ON MY FAUX-SPONSOR WATER AND 2) SHOW OFF MY NEW HERESY FRAME ABOUT WHICH I AM EXTREMELY EXCITED and c) BY WAY OF IRONIC JUXTUPOSITION, CREDIT THE HERESY DESIGNERS FOR EXCEPTIONAL CREATIVITY IN FRAME DESIGN. I'M A HUGE FAN OF THE BRAND AND ALL THE RIDERS INVOLVED AND YOU SHOULD BE TOO*