And it should. The personal and sexual lifestyles of individuals shouldn't be made into a huge ordeal. Okay, so a traveling athlete cheated on his spouse. It's not a great thing, but it happens, and by making a huge media ordeal about it - broadcast to millions who don't and shouldn't know - has really dramatic effects, as seen by many of Tiger's sponsors dropping him.
This coverage, and coverage of this type for many other activities, actually has a positive effect on not only those involved, but to the viewers who may not ever witnessed anything of the like.
--Late night, brain-fried-from-calculus rant.