St Martin - What is dedication ?

Source: St Martin
URL of the article: http://www.stmartinbmx.com/what-is-dedication/
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Dedication is what you see on Alex Jumelin left forearm : a freshly made Foot Jam tatoo. More than just a brand logo, this tattoo is a true recognition of Eric Chancelier, our in-house graphic artist, work. Alex and Eric took a long time to create the Foot Jam logo according to Alex’s state of mind. It was worth working hard : Alex really loves that logo. Rumors say that his car may be « Foot Jammed » as well soon… By the way, if you ever wonder, Foot Jam is Alex’s signature frame.

La dévotion, c’est ce que vous voyez sur l’avant-bras gauche Alex Jumelin : un tatouage Foot Jam tout frais. Plus qu’un simple logo de marque, ce tatouage est une véritable reconnaissance du travail d’Eric Chancelier, notre graphiste maison. Alex et Eric ont pris beaucoup de temps pour créer un logo Foot Jam en harmonie avec l’état d’esprit d’Alex. Ca valait le coup d’y travailler dur : Alex l’aime vraiment ce logo. La rumeur dit que sa voiture pourrait être « Foot Jammée » elle aussi d’ici peu… Si jamais vous vous posez la question, Foot Jam, c’est le cadre signature d’Alex.

Capture d’écran 2013-01-09 à 10.11.27

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