Good morning, and thank you for spending your time with us today.
All relationships encounter misunderstandings. In markets occupied by complex and creative brands, you can easily see one company’s actions from a perspective that doesn’t sit right with you. When that happens, everyone needs to become entirely transparent and put all the facts and feelings on the table then sort things out.
A series of videos were produced from Voodoo Jam footage and QuestBMX ads appeared in those videos. The producers of the event voiced frustration and disappointment about this on Twitter yesterday. The media has dubbed this “AdSpaceGate.”
Today, we’re going to respond with the intention of setting the record straight and coming to resolution.
Back around February, the producers of Voodoo Jam announced they’d be holding their event once again. Every rider and sponsor around the globe started getting ready – some made it, some couldn’t. Quest hadn’t been around for even a full year at that point, but still wanted a chance to be a headline sponsor. To our disappointment, and despite our efforts, we weren’t able to free up cash at the time. QuestBMX is a tightly managed company with hopes of surviving over the long term; but its also shrewd and came up with ways to contribute Good Will. Nevertheless, we weren’t in the same category as paid sponsors and weren’t entitled to the same promotional benefits.
Several months had passed between our opportunity to headline sponsor the event and our opportunity to be part of a series of videos produced by a press-passed media outlet. Two important circumstances had changed over that time- the price of the sponsorship had lowered and Quest’s finances had improved slightly. This created an inflection point that we took advantage of. What we didn’t know at the time was that the agreement between the media outlet and the event producers did not fully cover all of the circumstances in play for selling ad space to companies who didn’t sponsor the event.
When Quest came to realize this on the afternoon of June 26, we immediately contacted both the video producer and the event producer with an offer to pay up for the promotional value we had inadvertently and inappropriately received. Due to the complexity of existing sponsorship agreements, it simply wasn’t possible for any money to change hands. Before the day ended QuestBMX and Voodoo Jam established a mutual understanding of respect, good intention and reconciliation. The matter was settled with a handshake.
QuestBMX is a brand that intends to be around for the long term. What that means is that we take action in the moment that prepares us for our future. The company’s offers and actions this week were aimed at establishing QuestBMX as commendable and trustworthy with our future partners. To that end, and as a follow-up to “AdSpaceGate” we have launched an initiative tentatively named “Truth and Reconciliation” to iron out any remaining economic impacts that result from misunderstandings of the type we discussed today. This program is being managed as a sub-committee of The Ministry of Propaganda.
QuestBMX is a brand that intends to earn your trust, that will listen to you, and that will act based on a code of conduct worthy of association with notion of Guru. All of our riders and business staff are unwaveringly held to this commitment, and any deviation is quickly remediated.
The BMX community is dedicated and sacrifices a great deal to progress itself – it deserves to be only in the company of brands match that.
QuestBMX is sponsoring the AMFLT finals in Columbus, Ohio on October 26. “Guru Jam 2013″ is being held at The TerraDome. Any remaining imbalance from “AdSpaceGate” will be reconciled through this event.
QuestBMX Minister of Propaganda
Please direction any and all inquiries to QuestBMX Minister of Propaganda. On Twitter @footprintInSpam