igi SweetSPOT Pedal Release

It's not every day that a new product that can actually open doors to new potential comes out. DUB's new igi SweetSPOT Pedal may be that rare component. Click here to see it in action!
I talked with DUB about this, and he had this to say:

"To the riders of the Flatlands ,

Some of you might have noticed the ‘’igi’’ logo here and there. The idea of the ‘’igi’’ logo/concept comes from the word Original, or Origins. We must give out respect to our origins, especially in Flatland where whoever came first worked really hard to get us to this point in time in the evolutionary ladder of Flatland.

Igi will represent what I have been thriving for in Flatland since I got into it, it is the sum of my years spent on the bike and of the experience I have gained throughout these many fun years of spinning, turbining and pivoting on the peg and now on the pedal.This is a pedal which for some won’t change much, but for the ones who see the potential in it, it might just do miracles for them.

I have withheld on developing products for years because I thought the world had enough products in use and in it’s dumps and oceans already, though now I see how something positively charged can enhance the Flatland experience and contribute to, and accelerate the progressive process. Within that process is the will to make the world a better place. I want to make you feel better riding flatland, keep more people practicing on the bike and having fun, thus keeping people away from the oh so awful consumerism which has taken over our era.

Flatland is still in it’s infancy and if we feed it right it will grow beyond what we ever thought possible. I won’t prone to hold the ultimate truth, though this product might help you find it!

I have been testing this shape for almost a year, and it enabled many things I thought impossible; I am at the final prototyping phase and will be entering into production this summer.

I thought I would let you guys know what I was up to, the Microphone pegs will be available early summer.

Salute

Jean William Prévost"