G-Shock Real Toughness is one good concept of promoting a product. In this case, the Casio G-Shock brand. 430 Crew has taken BMX Flatland to another level by making it as a great promotional medium. Several Pro riders invited, all battle up, one winner each round.
Watch the first half of Real Toughness 2012 highlight.
FIRST HALF highlight of REAL TOUGHNESS BMX 2012 from hiroshi430 on Vimeo.