Rider and film-maker Mark Locke (the guy behind the A Bike For Che film) has a started a little flat merch brand called FlatBastard, which made us smile a lot.
Mark: ‘It started out as a bit of a joke, but then when I thought more about it I realised it sums it up perfectly: the bastard sons and daughters of BMX, kind of illegitimate and somehow less worthy. But the irony is that even the simplest flat takes so much hard work and perseverance. Usually alone in a car park, hence the ‘BMX Billy Nomates’ slogan with the first tee. The slogan’s obviously a bit tongue in cheek too as we’re perceived that way but there’s actually this amazing network of support. We’re a tribe of Bastards, of all levels, from novice to killing it, dotted all over the globe.’
For now it’s just tees and stickers but other tee designs are planned and possibly also beanies, socks and hoods. All tees are screen printed and then heat pressed for smoothness onto 100% cotton shirts.
Like flatland it’s small, but perfectly formed, and all about the details.
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