Devise Clothing - Cheese Denim

Source: Devise Clothing
URL of the article: http://www.deviseclothing.com/blog/cheese-denim/
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Introducing Cheese, a homegrown denim brand based here in KL. Cheese first release has been sold out within a few months(I must say, that is impressive for a fresh brand). Cheese aims to cater denim heads out there with an affordable price of raw denim. But why raw? As what the man behind Cheese says, “why would i buy a pair of jeans with worn out marks that isn’t mine”. Fair enough. But if you still want a solid explanation, spend a few minutes reading this Raw Denim 101 over at Cheese blogsite.

Wait, why do we have to introduce Cheese here?
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it’s a hint.

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